[Opportunity #028] FedEx + Junior Achievement (JA) International Trade Challenge 2024

Dear class,

FedEx Express and Junior Achievement cordially invite you students to the 18th FedEx Express / JA International Trade Challenge (ITC).

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The ITC is a competition on Market Entry Strategy . To prepare for the Market Entry Strategy, the students are required to research  and synthesize  detailed information related to a specific country to gain a greater understanding of international trade . 

The exercise stresses the elements of teamwork , competition , marketing , promotion and innovation , and it requires the students to develop a clearly written international marketing plan for a specific country  that includes:

• Target Market
• Product Description and Strategy
• Pricing Strategy
• Promotion Strategy
• Placing and Distribution Strategy
• Financial Plan
• Application of Technology
• Project Timeline
• Measurement of Success

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As students prepare to create the distribution and logistical  elements of their proposals, they will be encouraged to conduct on-line research  on the international trade operations of a variety of businesses including FedEx.

I am not GPA locking this competition because NONE of you are trained in this. Everyone in class is at the same level (level 0). Except those rare few who explored selling their own things  or making their own crafts .

Interested students, please update me by next Monday 13th May 2024 OR Friday 17th May 2024. This is because the organisers knows most students who joins are noobs (unless they be from business schools… or have business parents).

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Participants are required to attend a 1-Day training  on either 18th May, Saturday (if register by 13th May) OR 25th May, Saturday (if register by 17th May).

You need to form a 2-person team .

A teacher needs to vouch for your team as this is an international challenge…

I will only support 2 teams (4 pax total) max, so first come first serve.

Anymore you find another teacher to help you register.

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What to Expect:

1. After registering as a team, you have to attend 1 of the training workshop or you will be disqualified.
2. First you will fight  at Singapore level:
   1. You have 2 weeks after the workshop to complete your Market Entry Strategy Plan .
   2. 12 teams will be selected to proceed into the finals, these finalists will get to present their plans at the Singapore International Trade Challenge Finals to be held on Saturday 13th July 2024.
   3. 3 Final Winning teams from the 12 finalists will be selected after the presentation > to REPRESENT Singapore at the Asia Pacific International Trade Challenge to be held in August 2024.
3. If you managed to survive the 3 cutting rounds in Singapore to be 1 of 3 Singapore teams going to the Asia Pacific International Trade Challenge, you need to:
   1. Develop a SPECIFIC product  AND
   2. Create an ORIGINAL international marketing plan  for a designated country.
   3. You will also need to develop a PowerPoint Presentation , an Advertisement for the Product , and Make a formal presentation  to a panel of Judges.

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If by some miracle  you reach the international round , there is an important thing to note:

10 countries will be represented in this competition. 

The 6 student winners from Singapore WILL BE RANDOMLY  mixed with winning students from other countries to form new 2 person teams. You cannot stick to your couple , bros  or sis team forever. 

So if you want to join and win, you cannot be a weakling  and must dare to speak  to different children in your age range.